Let’s be real here - wedding planning is part fairytale, part spreadsheet, and five parts Instagram and TikTok deep dives. If you’ve found yourself savings hundreds of posts and falling down rabbit holes of first looks or binge-watching Pinterest board makeovers, welcome to the club! Social media can be so magical when it comes to planning your big day, but with so much content out there, it’s easy to go from inspired to overwhelmed quickly.
This is why we’re breaking it down for you in today’s blog post - how to use social media strategically to gather ideas, refine your style, and make confident decisions that feel so you. Whether you’re just starting your planning journey or you’re already knee-deep in color palettes and flower inspo, here’s your go-to guide from us at Bridal Atelier Montclair.
Step 1: Start with a Clean Slate (and a Fresh Board)
Before you dive in, set up a fresh Pinterest board or create a dedicated “Saved” collection on Instagram. This will help you separate your wedding inspo from your everyday scrolling. Pro tip: Break your board down into categories like “Wedding Dresses,” “Bridal Hair,” “Ceremony Vibes,” “Reception Décor,” “Florals,” and “Photo Inspo.” This keeps things organized and prevents that dreaded “where did I see that thing?” moment.
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Photo by Céline Druguet on Unsplash
Step 2: Pin with Purpose
When pinning or saving, don’t just go for what’s pretty - go for what feels right. Ask yourself these questions:
Could I actually see myself wearing this or doing this? Does this reflect my venue, season, or vibe? Is this timeless or a trend that might fade?
Your feed should start to feel cohesive as your preferences become clearer. Trust the process!
Step 3: Follow the Right People
Your feed is only as good as who you follow. Here are some ideas:
Bridal Designers – Follow your faves (like Anne Barge, Sareh Nouri, and Enaura) to see new collections, behind-the-scenes peeks, and real brides rocking the looks.
Florists, Planners, & Stylists – These pros post endless inspiration for tablescapes, installations, and mood boards.
Photographers & Videographers – Not only will you get ideas for your wedding shots, but you’ll also find venues and décor you didn’t even know you loved.
Bridal Shops (like us!) – We’re constantly posting new arrivals, styling tips, real bride features, and appointment sneak peeks that give you the inside scoop on what’s trending - and what’s timeless.
TikTok Creators – Some of the best wedding hacks, budget tips, and ideas for personalizing your day are coming from brides and wedding creators on TikTok.
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Photo by Anna Blake on Unsplash
Step 4: Don’t Forget the Power of the Hashtag
Hashtags are your secret weapon. Search by city (#NYCWedding, #MontclairBride), theme (#GardenWedding, #ModernBride), or even by vendor type (#NJBridalShop, #LuxuryFlorals, #BohoBride). You’ll uncover posts that haven’t made the explore page but are exactly your vibe.
And when you find something you love, go ahead and follow the trail - click the tag, browse similar accounts, and deep dive. You never know where your dream dress or venue inspo is hiding.
Step 5: Use Social Media as a Starting Point, Not the Final Decision Maker
It’s easy to get caught up in what’s trending, but remember: the perfect wedding is the one that feels authentically you. Social media should inspire your wedding - not dictate it. If you love a trend, go for it. If you don’t, skip it. You don’t need a champagne tower or a neon sign if it doesn’t speak to you.
Save what resonates, then take it into the real world - especially when it comes to your wedding dress.
Step 6: Bring Your Inspo to Your Bridal Appointment (We Love It!)
We love when brides show us their vision boards or saved dress inspo. Whether it’s a Pinterest board with ten different styles or an Instagram post that just feels right, bring it with you when you visit us at Bridal Atelier Montclair. We’ll help you take that digital vision and turn it into a real-life bridal moment - complete with expert guidance, dreamy designers, and a whole lot of love.
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Final Tip: Take Breaks from the Scroll
Planning your wedding is a once-in-a-lifetime experience. Don’t let the algorithms steal the joy. If you ever feel overwhelmed, take a step back, grab a glass of wine (or a matcha latte), and remember - you’ve got this.
And when you’re ready to start the most exciting part of all - finding the dress - we’re here for you every step of the way.
Book your appointment with Bridal Atelier Montclair and let’s find the one. Your dream dress is waiting - and we can’t wait to meet you.